Career Explorer Sales
Changing shape
Demonstrators and product promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Among the careers AI is changing fastest: more resilient than 19% of the 831 careers we score. AI exposure is high (the Bureau of Labor Statistics rates it high), and US jobs are projected to change by +0.2% by 2035, slower than average.
AI can do many of the tasks, and hiring is expected to grow slower than average or to shrink. The job is likely to change, so build the human parts of it.
- Median pay (2025)
- $39,320
- Job growth to 2035
- +0.2%
- Openings a year
- 11,400
- People doing it (2025)
- 70,400
- Usual route in
- No formal credential, then short on-the-job training
Where people already use AI for this work
- Promote products, services, or programs
- Advise others on products or services
- Explain technical details of products or services
From Microsoft Research, Working with AI (2025).
Work AI rarely helps with
- Maintain sales or financial records
- Clean tools, equipment, facilities, or work areas
- Sell products or services
What the work looks like
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Sell products being promoted and keep records of sales.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
From O*NET 31.0, US Department of Labor.
What the Bureau of Labor Statistics expects
- Fewer of these jobs, as generative artificial intelligence (AI) is increasingly used for product promotion instead of workers.
Careers using similar strengths, with a stronger outlook
- Tour and travel guidesGrows with AI, Index 42, +6.3%
- Cargo and freight agentsGrows with AI, Index 31, +6.2%
- Personal care and service workers, all otherHuman edge, growing, Index 77, +5.9%
- Entertainment attendants and related workers, all otherHuman edge, growing, Index 70, +4.0%
Also known as: Demonstrator, In Store Demonstrator, Merchandiser, Product Demonstrator, Brand Ambassador, Demo Specialist (Demonstration Specialist), Event Specialist, Field Merchandiser.
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Sources: US Bureau of Labor Statistics Employment Projections 2025 to 2035; O*NET 31.0; Microsoft Research (2025); Anthropic Economic Index (2026); Eloundou and colleagues (Science, 2024); Felten, Raj and Seamans (2023). How we score. Updated 12 October 2026.