Career Explorer Personal care
Grows with AI
Tour and travel guides
Escort individuals or groups on sightseeing tours or through places of interest, such as industrial establishments, public buildings, and art galleries.
In the middle of the pack: more resilient than 42% of the 831 careers we score. AI exposure is high (the Bureau of Labor Statistics rates it high), and US jobs are projected to change by +6.3% by 2035, faster than average. The work leans on emotional intelligence.
AI can help with many of the tasks, and demand is still growing. Being fluent with AI is the edge here.
- Median pay (2025)
- $38,120
- Job growth to 2035
- +6.3%
- Openings a year
- 11,900
- People doing it (2025)
- 62,200
- Usual route in
- High school diploma, then moderate on-the-job training
Where people already use AI for this work
- Provide information to guests, clients, or customers
- Respond to customer problems or inquiries
- Provide general assistance to others, such as customers, patrons, or motorists
From Microsoft Research, Working with AI (2025).
Work AI rarely helps with
- Escort others
- Coordinate group, community, or public activities
- Sell products or services
What the work looks like
- Describe tour points of interest to group members, and respond to questions.
- Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.
- Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.
- Conduct educational activities for school children.
- Provide for physical safety of groups, performing such activities as providing first aid or directing emergency evacuations.
From O*NET 31.0, US Department of Labor.
Careers using similar strengths, with a stronger outlook
- Personal care and service workers, all otherHuman edge, growing, Index 77, +5.9%
- Entertainment attendants and related workers, all otherHuman edge, growing, Index 70, +4.0%
- Gambling service workers, all otherHuman edge, growing, Index 69, +4.2%
- First-line supervisors of entertainment and recreation workers, except gambling servicesGrows with AI, Index 57, +5.3%
Also known as: Docent, Historical Interpreter, Museum Guide, Tour Guide, Art Museum Docent, Discovery Guide, Guide, Museum Docent.
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Sources: US Bureau of Labor Statistics Employment Projections 2025 to 2035; O*NET 31.0; Microsoft Research (2025); Anthropic Economic Index (2026); Eloundou and colleagues (Science, 2024); Felten, Raj and Seamans (2023). How we score. Updated 12 October 2026.