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Career Explorer Management

Changing shape

Advertising and promotions managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

14
AI Resistance Index 14 of 99

Among the careers AI is changing fastest: more resilient than 14% of the 831 careers we score. AI exposure is high (the Bureau of Labor Statistics rates it very high), and US jobs are projected to change by -3.7% by 2035, expected to shrink. The work leans on creative vision and emotional intelligence.

AI can do many of the tasks, and hiring is expected to grow slower than average or to shrink. The job is likely to change, so build the human parts of it.

Median pay (2025)
$133,660
Job growth to 2035
-3.7%
Openings a year
2,300
People doing it (2025)
33,200
Usual route in
Bachelor's degree
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Where people already use AI for this work

  • Develop marketing or promotional materials
  • Communicate with others about operational plans or activities
  • Implement procedures or processes

From Microsoft Research, Working with AI (2025).

Work AI rarely helps with

  • Manage budgets or finances
  • Coordinate activities with clients, agencies, or organizations
  • Develop business or marketing plans

What the work looks like

  • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

From O*NET 31.0, US Department of Labor.

What the Bureau of Labor Statistics expects

  • Fewer of these jobs, as managers increasingly utilize artificial intelligence (AI) tools to test, modify, and oversee ad campaigns, allowing fewer managers to oversee more staff.
  • Fewer of these jobs, as consolidation of back office jobs allows same amount of output to be produced by fewer advertising and promotions managers.

Careers using similar strengths, with a stronger outlook

Also known as: Ad Manager (Advertising Manager), Ad Sales Manager (Advertising Sales Manager), Promotions Director, Promotions Manager, Account Executive, Ad Accounts Executive (Advertising Accounts Executive), Ad Director (Advertising Director), Ad Sales Director (Advertising Sales Director).

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Sources: US Bureau of Labor Statistics Employment Projections 2025 to 2035; O*NET 31.0; Microsoft Research (2025); Anthropic Economic Index (2026); Eloundou and colleagues (Science, 2024); Felten, Raj and Seamans (2023). How we score. Updated 12 October 2026.