Grows with AI

Public relations managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

AI Resistance Index 41 of 99

In the middle of the pack: more resilient than 41% of the 831 careers we score. AI exposure is very high (the Bureau of Labor Statistics rates it very high), and US jobs are projected to change by +5.7% by 2035, faster than average. The work leans on creative vision and emotional intelligence.

AI can help with many of the tasks, and demand is still growing. Being fluent with AI is the edge here.

Median pay (2025): $146,910
Job growth to 2035: +5.7%
Openings a year: 6,100
People doing it (2025): 80,800
Usual route in: Bachelor's degree

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Where people already use AI for this work

Communicate with others about operational plans or activities
Provide information or assistance to the public
Develop marketing or promotional materials

From Microsoft Research, Working with AI (2025).

Work AI rarely helps with

Evaluate personnel capabilities or performance
Develop business or marketing plans
Design databases

What the work looks like

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
Assign, supervise, and review the activities of public relations staff.
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Develop, implement, or maintain crisis communication plans.
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

From O*NET 31.0, US Department of Labor.

Careers using similar strengths, with a stronger outlook

Sales managersGrows with AI, Index 50, +4.5%
Chief executivesChanging shape, Index 43, +3.2%
Marketing managersGrows with AI, Index 53, +6.9%
Management analystsGrows with AI, Index 49, +10.1%

Also known as: Communications Director, Communications Manager, PR Director (Public Relations Director), Public Affairs Director, Community Relations Director.

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Sources: US Bureau of Labor Statistics Employment Projections 2025 to 2035; O*NET 31.0; Microsoft Research (2025); Anthropic Economic Index (2026); Eloundou and colleagues (Science, 2024); Felten, Raj and Seamans (2023). How we score. Updated 12 October 2026.