Career Explorer Business and finance

Grows with AI

Agents and business managers of artists, performers, and athletes

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

46
AI Resistance Index 46 of 99

In the middle of the pack: more resilient than 46% of the 831 careers we score. AI exposure is high (the Bureau of Labor Statistics rates it very high), and US jobs are projected to change by +9.7% by 2035, faster than average. The work leans on creative vision and emotional intelligence.

AI can help with many of the tasks, and demand is still growing. Being fluent with AI is the edge here.

Median pay (2025)
$82,890
Job growth to 2035
+9.7%
Openings a year
2,400
People doing it (2025)
26,900
Usual route in
Bachelor's degree

Where people already use AI for this work

  • Promote products, services, or programs
  • Maintain current knowledge in area of expertise
  • Respond to customer problems or inquiries

From Microsoft Research, Working with AI (2025).

Work AI rarely helps with

  • Collect fares or payments
  • Perform recruiting or hiring activities
  • Coordinate group, community, or public activities

What the work looks like

  • Collect fees, commissions, or other payments, according to contract terms.
  • Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  • Keep informed of industry trends and deals.
  • Conduct auditions or interviews to evaluate potential clients.
  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.

From O*NET 31.0, US Department of Labor.

Careers using similar strengths, with a stronger outlook

Also known as: Agent, Booking Agent, Talent Agent, Theatrical Agent, Athlete Marketing Agent, Booker, Entertainment Specialist, Literary Agent.

Is this career on your child's list?

Build a free Career Playbook matched to your child, or get a 90-day Action Plan with dated next steps, written for your child by name.

Build a free Playbook See the plans

Sources: US Bureau of Labor Statistics Employment Projections 2025 to 2035; O*NET 31.0; Microsoft Research (2025); Anthropic Economic Index (2026); Eloundou and colleagues (Science, 2024); Felten, Raj and Seamans (2023). How we score. Updated 12 October 2026.